A well designed corporate video content marketing strategy can give your business an advantage by building a relationship with potential customers before they even approach you. The first step is to win your audience’s interest, and prompt them want to learn more.
Whether the content marketing is delivered through your company’s website, Facebook, YouTube, Instagram, or other platforms, the initial goal is to create videos that pique the viewers’ interest. By creating these videos and sharing them, you open the lines of communication and inform your prospective customers.
Being at the front of your customers’ minds is essential when they’re deciding between your business and your competitors. Making videos for Content Marketing purposes serves two main functions: to keep your current customers engaged and informed, and to attract the attention of potential new customers.
The idea is to reward their investment of time with something valuable, whether it be some helpful tips, advice, a teaser for an upcoming product or even a tutorial that educates as well as highlights your product. Your videos should be brief, to the point and genuinely useful. There’s a lot of ‘content for content’s sake’ out there, and your customers see through it.
Use Video to Build Authority
The medium of Video Content Marketing has the potential to build your company up as an authority in your industry. By demonstrating your expertise, you can build a unique relationship with a viewer over time as they become more familiar with your Company and services.
Recently we shot some Content Marketing videos for SACS, a consulting company that specialises in psychological analysis tests to assist employers find the right employee for the job. For SACS we planned ahead by shooting more than 10 videos in the one session, covering the topics that SACS would be promoting over the next six months. This is an effective way to plan out video content marketing, because it’s ready to go when it’s appropriate, without having to stress about deadlines.
The advantage of structuring your videos this way is the regularity with which you have contact with your customers. By publishing regular informative videos on a number of topics that SACS focuses on, they build authority on their specialty subject: employee screening tests. This gives potential customers the confidence that not only can SACS provide a service, but they’re the best in the business.
Content Marketing to Increase Your Reach
By publishing frequent web videos and useful content, you have the potential to improve your SEO. If you aren’t familiar with SEO, it stands for Search Engine Optimisation: basically getting your business to rank well when people search for keywords related to your business. If you create a solid plan for your video Content Marketing strategy you should deliver more traffic to your site, generate more leads and it will stand to make you the first option for people interested in your services.
By demonstrating your services through tutorials, teasers or case studies, you can post these videos through Social Media to keep your company front of mind. If you have valuable content that people are willing to share through Social Media, your online reach will grow as more people get exposed to your brand and what you do. You can even use this content in the sales process to share with prospects: Instead of the typical follow up calls, you can share relevant and useful content related to their enquiries when following up with prospects.
Why You Should Produce Regular Content Marketing Videos
By producing regular videos that are valuable to both current customers and potential customers, you are presenting your brand as capable of delivering a high quality service or product, and you are showcasing the best aspects of your business. If you can engage viewers, show your expertise and then drive the viewer to take action, then your content marketing will be well on track.
If you are interested in developing your video Content Marketing strategy, contact us today.