You want to stand out from the pack and show the world what your company is all about. You need to consider how to produce a video or series of corporate video productions that will drive results for your company and create something that people will really want to watch. With the amount of content that your audience is being bombarded with daily, you need to really make your video engaging. In this post I will discuss the key points you should be thinking about if you want to create a video that people will watch, and then act on. Because every business has it’s own unique brand and voice, there is no one “right” way to go about creating a video.
But all successful videos share some key elements and if you can work these into your video then you are already on the right track.
Directly Address Your Audience
The first step is to identify your audience. Who are you pitching this to and who do you want to attract to your business. Identifying your audience is important as it allows you to adjust your communication so that it works for them.
If you can grasp how you want to make them feel, then other aspects of your video like the style and tone will start to fall into place.
Communicate Clearly
Video can communicate complex ideas, simply. Video is a fast paced visual medium and that’s why it’s so engaging. When your video communication is direct and clear you’ll discover that your audience will be far more open to your messageTry to stay away from jargon, or language that not every viewer can understand. Consider using a teleprompter to keep on message and save time through flubbed takes or forgotten lines.
Be a Storyteller
The best way to convey information to an audience is through telling a story. A story puts your information into a context that people understand well.
To keep your story relatable think about your audience. What language and manner of speech do they use? What will they need to know? It’s a tried and true format that people connect with.
Grab the audience for good
The most important purpose of your video is to drive your audience to take an action. Entertaining them is not it’s own reward and a viewer that clicks away after the video is a potential lost customer. A call to action can funnel the viewer to right where you want them, on your website with all the options available to them.
It could be a simple, logical step like a link to your site, it doesn’t need to be a ‘BUY NOW’ type of sell. Here’s an example of a call to action that we often use on our videos. After viewers have watched the video it pops up and we can be completely customised for you.
If you want your corporate video to be effective, these are the simplest ways to go about it. At Dream Engine we have been implementing these methods with clients for years now, so if you want to discuss making a corporate video for your business then get in touch with us here.
