Good internal communication is a key ingredient to any high-performing team. This is because internal communication keeps staff informed, inspired and on-brand. With that in mind, it’s not something any company can ignore. Video is a simple and highly engaging way to communicate. This post shows you the best way to incorporate video into your internal communications.
Why Video for Internal Communication?
In recent years, video has become an increasingly popular tool for training and internal communication. This is because the digital and internet era has made it much more time and cost-effective. However, more importantly, it’s an effective way to communicate. Seeing a message from somebody is far more personable than, say, reading a group memo. Having business results demonstrated through animated slides and graphs is far more engaging than a bland spreadsheet. With computers, smartphones and the 24/7 internet, we’ve developed new ways of consuming information, and as media companies have responded to this, so have our expectations. Video allows you to meet those expectations and ensure your message is actually being heard.
Change for good
For most people, change is a daunting prospect. But video is a great way to change people’s minds about new processes or policies. This is because it allows you to put a face to a decision and humanise it. A piece to camera is a good way to approach this. An interview video is also very effective. It allows the decision maker to explain in their own words why change is necessary and what thought went into making it. A human can also set the tone of the message in a way that a memo cannot. The enthusiasm of an optimistic and cheerful presenter will rub off on the audience.
Learn New Things
Training is another area of internal communication that can benefit from a video. We’ve established that video is more captivating than written text, but it also allows you to demonstrate things visually. Complex ideas can be shown as they’re being explained. If the concept doesn’t lend itself to being filmed, you could create animations instead that effectively convey your point. You can also save time and costs by avoiding the need for staff to individually train groups of employees over different periods or locations. By filming it once, it’s available to everyone whenever they need it. 
Team Building
Team-building exercises are a great way to bring people closer together and boost morale. But using video can maximise their value by reminding employees of a good time they had and also serve as a PR video for new or potential employees. If you think the internal communication at your company could be better, then I truly believe that video is a cost-effective and compelling approach worth considering. To get started planning your own internal communication videos, contact us today.
