Product videos are a great way to highlight the features and benefits of your product, as well as building a strong brand identity.
At Dream Engine, we will work beside you to find your product’s unique selling points, and to identify the best way to showcase that with a product video.
Research
You’ve spent the long hours developing your product, getting it ready to take on the market. But how do you make sure consumers know what they are getting, and why they need it?
A slick, well produced product video that demonstrates how your product works and looks, is your next step.
Technology? Fashion? A new app?
Your product has to grab the attention of the market. By researching your target market and your current branding, we can develop a concept that really suits your style, and the product you want to show off.
What kind of video do I need?
Videos for a new app, or piece of technology might need a clear explanation of how it works, through a simple demonstration video. This can be done with a presenter or through a screen capture, and can quickly and efficiently show a real person interacting with your product. For clothing video the task is simple, put the clothes as the focus and let the design and style do the rest.
Customers want to know what they’ll be getting when it comes to clothing, so ensure the colours are vibrant, well-lit and shown from all angles. This means bright, clean, uncluttered environments or a pure white cyclorama to remove any distractions from the clothing.
Standing out from the rest
Here at Dream Engine, we are big proponents of the old film adage “show, don’t tell.” This really helps if your product requires a demonstration or explanation on how it works. We can create some real world situations where your product is in its element, thus giving viewers the chance to see how it could benefit them.
If it’s a service you are trying to sell, the key thing consumers want is how it will save them time and energy. It’s a great hook to get people interested and it’s something that’s hard to go back to once you’ve seen the potential.
,If your product is more complex it is best to follow the rule of “Show, Don’t Tell.” By demonstrating the features of your product in a common, real world situation, you give your potential customers the chance to see the product in action and highlight how it could benefit them.
If you are new to selling and marketing your product, have a look here to learn some of the basics for planning a video.
Branding
What is your brand? Are you quirky? Arty and sophisticated? Funny? We work with your style to create a video that suits you and your organisation.
We can work with you by including colours, logos and other visual elements to make sure your video doesn’t clash with your finely honed branding.
Creating a visually appealing, refined and polished product video doesn’t have to be hard. With preparation, attention to your branding, and the market you want to reach, you can create the right video to suit your product.
If you want to get started creating a product video for your company then get in contact with Dream Engine today.
