Make Yourself the Product
We have over 8 years of experience making videos for businesses. But what if you are the product? Entrepreneurs, public speakers, consultants, and startups are all in different fields, but in reality they are the product they are selling.
So how do you set yourself apart in a Social Media saturated world where everybody is promoting themselves in some way?
Corporate video has developed a trend where “personal branding” videos have become commonplace. As a fairly new concept in corporate videos, the “personal branding” video can demonstrate authority in your field and show off what makes you the most desirable point of call for potential customers. By using intimate storytelling techniques you can positions your strengths and expertise in a compelling video.
For a recent video we shot with tech entrepreneur Sam Bashiry, we framed the video around his personal story. From his struggles as a child, being a refugee from Iran that spent his first weeks in Australia in a Detention Centre to his humble start at a small office. What defines Bashiry’s brand is his emphasis on self belief and perseverance, so we interviewed Sam and let him tell his story chronologically, from his start in war-torn Iran, his first days in Australia to his rise as a young entrepreneur, and eventually the creation of his rapidly growing business Broadband Solutions.
Sam has shifted his business success into the motivational speaking circuit, and a visually striking “personal branding” video was an integral part of his plan. By using a direct, emotional type of direct storytelling, we enabled Sam to do what he does best, and that is to inspire listeners with his courageous story.
Thought Leadership has become increasingly common and is closely associated with personal branding. Put simply, Thought Leadership is a type of content marketing where you tap into the expertise and in depth expertise of your field, or from your community, to answer questions and provide a unique viewpoint that will set you apart and present yourself as a leader in your field.
Most successful examples of Thought Leadership rely on a strong Social Media presence through giving and receiving feedback, and video can be a great way to build trust in your brand.
Social Media is a logical extension to amplify your message and establish your niche in Thought Leadership. It’s one thing to just publish content regularly, but it is far more effective to get people actively involved by commenting on and sharing your videos. This way, your viewers will do your marketing for you and ideally you will develop “brand ambassadors,” people willing to vouch for you and share your content.
By offering your followers or future clients a regular update in the form of a video that has value to them or demonstrates your strengths, they will associate you or your ”brand” with your area of expertise.
When you are the product, standing out from the rest is vital. By using video on your Social Media platforms, you start build a personal connection with your followers. And by demonstrating your authority with an easily shared medium like video, you can achieve your position as a thought leader and grow your audience potential client base.
If you’re interested in building your personal brand through video, contact us today.