Video information products are simply a series of training videos that package up your very best information. You can then sell this as an information product to help your audience solve a challenge that they have. Or get educated quickly through watching engaging content. In this blog post I will break down the steps on how to do this.
- – Selling your product to different markets
- – Reducing time spent travelling
- – What info should go into the video information product
- – Scripting Options
- – Choosing appropriate shooting locations
- – Distribution – Hosting online, physical media
You’ve spent years honing your craft. So you’re an authority in your industry or a particular niche. Your next step should be to create a video information product.
Entering New Markets
So we’ve established that there are several strong reasons to create a video information product. The next question is, what information will you include? The most important point here is not to try to cover too much. There’s a temptation to try to cover everything. But your product then starts to lack focus and become too long. What your audience is looking for is how to solve particular challenges, rather than a complete encyclopedia of knowledge. What makes your videos valuable is just as much what you leave out, as what you put in. Because you are filtering your content and for your audience and only giving them your best information.
Another excellent reason to produce a video information product is to be able to sell your product to different markets. For example, if you’re involved in consulting, you may receive a whole lot of enquiries from people who require your service, but can’t afford your hourly rate. By creating a series of e-learning videos to host on your website, you can now package your information at an appropriate price point that will open up a whole new market. And by giving people a more accessible price point, they may become customers for your higher level products.
If you write regular blog posts, and you should be, you might find that much of the work has already been done for you. All you need to do is finesse the information at hand, and lay it out in the most concise manner.
Another important thing to remember is to keep simple, and conversational. Avoid sounding too formal, address your customers like you would if you were talking to them in person.
Reducing Travel Time
One other excellent reason for creating this type of product is to reduce the amount of time spent travelling. We’ve produced similar work for trainers and consultants who spent a lot of time on the road travelling to different cities, and it was burning them out. They can now deliver their content online, and be more choosy about the occasions that they travel.
How much you script your content is up to you. Some of our clients prefer to work from a word-for word script, which we load up to our teleprompter. Other clients might just use a white board with key words or chapters as prompters, and work more spontaneously and let the words flow naturally. Choose the style that works best for you and your message.
Because you’re using a visual medium, think of great examples of locations to use that are appropriate to what you are discussing. In this series of learning videos we produced for renowned swimming coach Brenton Ford, you can see that we filmed at locations which provide visual interest as well as being entirely fitting for the content.
A new trend that is worth considering is, rather than selling an individual product, sell a subscription or membership. Add new products to the membership as you create them to keep on delivering value to your members. You can even create an online forum component so that users can ask questions, and get advice. And being able to collect a monthly recurring payment from members will help to increase your profits.
Once your video series is completed, you can package it up on DVD. But what is far more common these days is to host your videos on the web and give buyers access through a password.
So there you have it, there are many things to consider before creating your own video information product. If you’re looking for a video production company in Sydney, get in touch. We’ve created many of these videos and we can let you know how to get started.