If you want to become involved in creating corporate video productions to promote your business, communicate internally or train staff, this blog post will come in handy.
Here are some key production trends for corporate videos that will help you create better content for your business.
Multiple videos
In days gone by, clients would usually commission a single, catch-all video that would exist as an all purpose video for their needs; usually Education, Promotion, and Recruitment.
To get increased value out of their investment, many companies are opting to create a series of shorter, more targeted videos in the same project.
The benefit of choosing a strategy like this is that when your videos are of a less daunting duration with one main focus, then their potential impact is much bigger.
Videos are more impactful when they have one sole purpose rather than trying to cover multiple topics. This approach maximises value as you get multiple videos for the same investment as one. The episodic approach to video production will continue to grow in the future as more business realise its potential.
Improved distribution strategies and metrics tracking
Another way to drastically improve your return on investment in video is to develop a sound distribution strategy:
– How can you make sure the viewer is engaged?
-What action do you want them to take?
– How will you get your target audience to watch your video?
So, you need to make sure that you fully investigate the following
– Social Media methods to distribute video
– Email marketing: Email is still one of the best ways to let your audience know about a video.
– Using videos to follow up on prospects: sending links to videos like case studies and product profiles are a great way to stay in touch with prospects and show them similar style videos to what they want to create.
– Analytics tracking: keeping an eye on your engagement rates and see if your viewers are watching the entire video, or turning off at a certain point.
Increased production values
Modern audiences are much more sophisticated and visually literate than in years before. They expect your videos to be slick and impressive, and fitting with your other marketing material like your website, brochures, advertising etc. As videos become increasingly democratised and easier to produce, what will make your videos shine and have a strong impact is high quality, professional work. Mediocre, visually unappealing work will be punished by audiences with short attention spans.
Linkedin Video
Linkedin video is a commonly overlooked avenue for your video. But if you’re involved in B2B Communications, it’s an important channel to investigate. While Linkedin doesn’t have the audience of a specialist video hosting site like YouTube, it is much more targeted for your audience. It’s also a great place for uploading Recruitment videos, and adding some visual depth to your profile page.
Advertisers will continue to move their budget from TV internet video advertising
Advertisers will continue to allocate a bigger portion of their budget from TV advertising to internet video. TV audiences are shrinking, and TV audiences are simply too broad for smaller, niche businesses. Internet video audiences are more targeted and direct, so it’s easier to address the audience you have identified.
If you’re looking to create some slick, effective corporate videos that will stand the test of time, contact us today.
